USA 2020: A PARODY
COLLECT LIMITED EDITION PRINTS: CLICK HERE
ARTIST STATEMENT:
These 19 images comment on the current situation regarding government, business and social responses to the COVID-19 pandemic.
They are self-portraits in scenarios evocative of advertisements and posters, each parodying multiple aspects of life in America right now.
I chose the number 19 because it’s in COVID, and I had a calling to create a series of images when we went into lockdown. As a photographer, I lost all my assignments and had nothing to shoot for clients but still had the need to create. I've used myself as a subject before — exploited my own body for my own work — it was the perfect opportunity to elaborate on my previous self-portrait work.
My last self-portrait series, “Nyet That Type of Girl” (2018), featured a parody of stereotypes about Russian people. When I get into topics like this, I don’t want to use other models because I don’t want to exploit anybody else’s image. I want to make clear that these are my opinions, my emotions, my views.
“USA 2020: A Parody” also has the urgency of a once-in-a-lifetime crisis. For my generation this is the first ‘war-at-home’ scenario. Being on lockdown is really uncomfortable for everyone. I am used to being surrounded by a lot of people. After putting my camera down for some time due to the pandemic, I started going for long drives in my car and seeing the world filtered — often ridiculously — by the news and social media. I also saw some grim humor to it. I’m used to the hype of the advertising realm, so I thought ‘what if they tried to shove this New Normal down our throats the way they shove cereal and soap? what would a campaign look like that sells fear and confusion as the product of our experiences?’ These are essentially our new luxury items in a sense. But also our essentials.
I am an American citizen and I have my freedom of speech. My creative speech pokes fun at the seriousness of the actual things that we are all experiencing in our daily lives, beyond myself. Our economical, mental and cultural landscapes have shifted. We are definitely in this together even if our opinions don’t line up.
As an immigrant, I find it interesting to see that other countries are taking COVID-19 more seriously. America is traditionally the place where we are known to have a cozy and comfortable life — but we are witnessing how COVID-19 can take away your freedom and American entitlement away instantly. We've began to open our eyes to bigger issues at hand, problems that we have never dealt with as a country until now. We sit quietly — some are bored, some have a new hobby, and some have baked a lot of bread. As the world crumbles before us, I found hope in humor and parody.
We all also got a time to unplug from our monkey brains and sit down to realize what is going on in the world.
‘USA 2020: A Parody’ is the result of this process. It’s me joking around in a serious way.
It’s very funny. It’s very weird, and sad and challenging. And who knows what’s next?